Agency
2024
SPRITE X NBA
Sprite wanted to create an activation that captured the energy of NBA game day while speaking directly to its trendsetting, culture-driven audience. The goal was to build a pre-game destination that blended style, sport, and social-first moments into one unforgettable fan experience.
CREATIVE STRATEGY
Designed an experience that celebrated individuality and fan culture. Every detail — from interactive photo ops to digital engagement touchpoints — was built to encourage personal expression and instant sharing, all while aligning with Sprite’s bold visual identity.
THE WORK
Produced the Sprite Style Shop, a curated pre-game space where fans could showcase their personal style before tip-off. Integrated QR code check-ins, custom digital overlays, and a 360° photo booth to drive UGC and real-time sharing. Conducted trend research and competitive analysis to inform the look, tone, and interactivity of the space, ensuring it resonated with NBA fans and fit seamlessly into Sprite’s brand world. Managed on-site logistics, vendor coordination, and run-of-show for a smooth, on-time execution that left fans talking — both in the arena and online.
