Agency
2023
GENERAL MOTORS
General Motors required large-scale activations integrated into major sports and entertainment events while maximizing brand visibility.
CREATIVE STRATEGY
Positioned GM as a cultural player by designing touchpoints that encouraged influencer participation and audience-generated content. Used competitor benchmarking, audience analysis, and brand guidelines to inform creative decisions.
THE WORK
Executed activations at NASCAR, IndyCar, and MLB events, overseeing 50+ demo vehicles and coordinating talent for live content creation. Designed branded signage, vehicle displays, and influencer moments for optimal visibility both in-person and on social media.
