Agency
2023, 2024
CORONA
Corona wanted to enhance consumer engagement during activations while streamlining data collection for more effective campaign optimization.
CREATIVE STRATEGY
Developed direct interaction points between consumers and the brand through measurable, on-brand digital tools.
THE WORK
Designed custom QR codes for vehicle activations to link attendees directly to campaign content. Managed engagement tracking, trend monitoring, and competitor analysis to optimize creative approaches. Ensured all digital and printed assets met brand standards for visual identity and messaging.
