Agency
2023, 2024
CHEVRON
Chevron needed large-scale, interactive experiences to connect with communities and highlight its commitment to innovation and sustainability.
CREATIVE STRATEGY
Designed activations that blended live event energy with interactive, shareable touchpoints. All executions followed Chevron’s brand guidelines and incorporated digital tools to engage both onsite attendees and online audiences.
THE WORK
Created custom HTML and OFT email templates for pre-event communications, interactive websites for registration, and QR code systems for real-time check-ins. Produced 360° photo-op activations at marquee events like the Chevron Marathon, combining live engagement with UGC capture for social sharing. Used market research and attendee data analysis to refine engagement strategies across future events.
