Agency
2023, 2024
AMERICAN EXPRESS
American Express sought to merge premium event experiences with culturally resonant moments that would extend beyond the venue into social feeds.
CREATIVE STRATEGY
Created “fan-first luxury” experiences that felt exclusive yet highly shareable. Optimized activations for TikTok and Instagram moments, informed by competitive benchmarking, trend analysis, and Amex’s style guide.
THE WORK
Produced 360° photo activations for new credit card launches and coordinated collaborations with Tate McRae, Ivan Cornejo, and the Barbie Movie. Managed talent partnerships for behind-the-scenes content capture and live event promotion. Maintained full brand compliance across every touchpoint, from onsite activations to influencer deliverables.
